ROCKWEAR MOTHERS DAY CAMPAIGN | CONTENT CREATION

For every strong woman, there is another strong woman empowering her, her silent supporter. Mothers Day 2021, Rockwear wanted to celebrate the every day woman. Not only did they want to capture these women, they wanted to capture the women who empower them. From mums, to best friends, training partners to study buddies we created content for Rockwear to showcase the diversity of their customer, capture their real life stories. We curated the talent, fitted them in Rockwear activewear and had some fun in the studio. Creating beautiful imagery to be used across social media and digital assets, Instagram Reels as well as written stories.