The Biggest Social Media Mistakes Brands Are Making!

CLUELESS ABOUT CONTENT is your no-BS guide to navigating social media without the overwhelm. Whether you're stuck on what to post, confused by the algorithm, or just winging it, we’re here to break it down in a way that actually makes sense. No jargon, just real talk.

Written by Gambit Collective’s Social Media Account Executive - Alixie Stahlhut.

Social media is a powerful tool, but many brands are unknowingly making mistakes that limit their reach and impact.

Here are three of the most common missteps and how to fix them.

1. Not Letting Employees Share Freely

Your employees are your most authentic and valuable marketing asset. They know your brand inside and out, yet many companies restrict them from posting about their work. Big mistake! Encouraging employees to share their experiences not only builds trust but also expands your reach organically. Let your team be your brand ambassadors you’ll be surprised at the results.

2. Over-reliance on Instagram & TikTok

Yes, Instagram and TikTok are incredible for engagement and conversions—but what happens if your account gets hacked or taken down overnight? If your entire audience is tied to these platforms, you risk losing everything. That’s why email marketing is essential. By prioritising email alongside social media, you create a direct, owned channel to stay connected with your audience—no algorithm changes or platform shutdowns can take that away.

3. Posting Unshareable Content

Not all content is created equal. Sure, a selfie or a random product shot might get likes, but will it generate leads or drive real growth? Before hitting "post," ask yourself:

✅ Would I share this?
✅ Would I click through to learn more?
✅ Is it clear what my brand does?

If the answer isn’t a strong yes, it’s time to rethink your content strategy. Create posts that educate, entertain, or inspire—something your audience wants to engage with and share.

The Bottom Line

Social media isn’t just about posting it’s about strategy. Empower your team, diversify your platforms, and create content that actually drives results.

Want to level up your brand’s social presence?

Let’s chat…

Need help in creating a solid social strategy that incorporates the above?

You know who to contact ;) 

Just incase that isn’t clear, email our founder Hayley, at hayley@gambitcollective.com.au

PS: Follow @gambit.collective on Instagram, LinkedIn + TikTok.