HELP: My emails need to “pop” more!

Ah, email marketing – the OG of digital communication.

It's been around for a while, but it's still going strong. And for good reason!

Email marketing gives you full control over your audience – no social media algorithm can come between you and your subscribers. But how do you craft great emails that get results?

Fear not, dear reader, for we have some tips to help you out.

📨 Speak to Your Audience in Their Language

You don't want your audience to feel like they're reading a foreign language, do you? Of course not!

That's why it's important to speak to them in their language. If they're into emojis, sprinkle them throughout your email. If they prefer formal technical language, put on your Oxford hat and get to it. It's all about making a connection with your audience and showing them you understand them.

📨 Have a Compelling Subject Line

Your subject line is the gatekeeper of your email.

It's the first thing your audience sees, and it can make or break their decision to open your email. So, make it count!

Don't be boring with a generic subject line like "March Newsletter." Instead, be creative and craft a subject line that encourages action and shares the problem you're solving. Your audience will thank you for it.

📨 Break Your Emails into Bite-Sized Pieces

Let's face it – attention spans aren't what they used to be. That's why it's crucial to break your emails into bite-sized pieces.

Make it easy for your audience to scan your email by dividing it into sections with clear headings, bullet points, and short paragraphs. That way, they can quickly grasp the main points without feeling overwhelmed.

📨 Consider Your Layout

When it comes to email design, it's not just about what you say, it's also about how you say it. Your layout is just as important as your content.

It needs to be visually appealing, with key call-to-actions highlighted and the most important information at the top. Use a mix of white space, images, and text to make it easy on the eyes. And don't be afraid to experiment with fonts, colors, and graphics to make your email stand out.

📨 Break Up Your Copy Visually

Do you want to bore your audience to tears? Of course not!

That's why you need to break up your copy visually. Use images, infographics, and other visual elements to make your email more engaging and appealing. Just make sure your visuals are relevant to your message and enhance your overall branding.

📨 Craft an Appropriate Sign-Off

Your sign-off is your last chance to leave a lasting impression on your audience.

So, make it count!

Use an appropriate sign-off that's conversational and audience-specific. Whether you say "see you soon," "can't wait to meet you," or "let us know if we can help you prepare an estimate," make sure it reflects your brand's personality and values.

Email marketing is a powerful tool that can help you connect with your audience on a deeper level.

By following these tips, you can create more effective emails that resonate with your audience and drive better results for your business.

Remember to speak to your audience in their language, craft a compelling subject line, break your emails into bite-sized pieces, consider your layout, break up your copy visually, and craft an appropriate sign-off.

With these strategies in mind, you'll be well on your way to creating great emails that make an impact 🙌

If you need help with your email marketing reach out to our founder Hayley at hayley@gambitcollective.com.au