Marketing must haves for 2023.

In a world where everyone is vying for attention, it's more important than ever to cut through the noise and make an impact with your marketing.

But let's be real – there's a lot of BS out there, and it's not always easy to separate the good advice from the bad.

So, we're cutting the fluff and giving it to you straight – here are the top marketing strategies YOU should be implementing this year as a business or brand.

🔥 A Solid Content Marketing Strategy

The days of generic, bland content are over. To stand out, you need to create content that resonates with your target audience. That means understanding their pain points, challenges, and aspirations, and creating content that speaks directly to those things. It also means creating content that's engaging, informative, and valuable.

🔥 An Email Marketing Campaign that Doesn't Suck

Let's face it – nobody wants to be bombarded with newsletters they didn't sign up for. To make email marketing work for you, you need to create campaigns that people actually want to read. That means offering value, being strategic with your messaging, and not overloading people's inboxes.

🔥 A Consistent Social Media Presence

If you're not consistently providing value to your social media followers, they'll quickly lose interest. To keep them engaged, you need to create a social media presence that's more than just a few sporadic posts every other month. That means having a clear strategy, creating content that's tailored to each platform, and engaging with your audience.

🔥 A Comprehensive Search Engine Optimization Plan

Having a website doesn't mean anyone will actually find it. That's where search engine optimization (SEO) comes in. A comprehensive SEO plan will help you rank higher in search engine results, drive more traffic to your site, and ultimately, generate more leads and sales.

🔥 A Customer Journey Mapping Strategy

It's not just about the sale – it's about the entire customer experience. That's why you need a customer journey mapping strategy that takes into account every touchpoint your customers have with your brand. By understanding their needs and pain points at each stage of the journey, you can create a more personalized, engaging experience that keeps them coming back for more.

These may be the basics, but they're the basics for a reason.

If you don't have these strategies in place, your fancy tactics and trending campaigns just won't cut the mustard.

So, cut through the BS and focus on what really matters – creating a marketing strategy that's tailored to your audience, provides value, and creates a memorable customer experience.

If you need help, you know we can help! Email us at hayley@gambitcollective.com.au today 😊