How unknown perfume brand who is elijah landed in David Jones via LinkedIn!

Listening to Jane Lu’s podcast episode with Raquel she shared that she did the following to get her brand into one of Australia’s biggest luxury department stores…

📱Searched “David Jones Buyer” on LinkedIn

🙌🏼 Connected with a buyer and sent them a message on LinkedIn about her brand - Who is Elijah.

📥 Got a message back from the buyer on LinkedIn, requesting a brand deck.

💰Paid a couple of thousand dollars to have someone craft a brand story and create a beautiful brand deck.

🛍️ Three months later Who is Elijah was on the shelf at David Jones.

One message or one post can change the course of your business or personal brand.

Yet, so many people are scared to hit post, or to hit send!

Because what if…
🙃 No one sees it?
😨 Your colleagues or peers laugh at me
😣 No one responds?
😢 People think you’re a bit of a wanker?

We challenge you to consider…
🤩 What if one person does see it? And it makes your dreams a reality?
😝 What if at first your peers laugh but then they are the ones that start messaging and posting when they see you succeed.


Today let Raquel’s story be a reminder that “if you don’t try you’ll never know” 🙌🏼